Your brand is more than just your logo.

People connect with stories. Stories are what drive people to choose your brand over another. Our branding service gives your company the foundation it needs to stand out, take up space in your industry, and connect you with the right audience

Brand Strategy & Visual Identity

  • We aren’t about a one-size-fits-all narrative. We’re in the business of creating brand identities from scratch that speak to your brand’s unique story, and the fearlessness of your brand’s spirit.

  • 💫 60-Minute Brand Discovery Call💫 Brand Foundation
    💫 Research & Development
    💫 Target Audience
    💫 Competitive Analysis
    💫 Brand Positioning
    💫 Verbal Identity
    💫 Brand Messaging
    💫 Brand Identity
    💫 Brand Guidelines
    💫 Digital and Print Collateral

  • 6-8 weeks

Brand Strategy

  • You’re ready for your brand’s renaissance - a rebirth that aligns with the big idea you initially had. We’ll help you realign your visuals to your vision.

  • 💫 60-Minute Brand Discovery Call💫 Market Analysis
    💫 User Persona Development
    💫 Competitive Analysis
    💫 Brand Positioning
    💫 Verbal Identity
    💫 Brand Messaging

  • 4-5 weeks

À La Carte

  • With Branding À La Carte, we’ll help you add custom collateral for your brand. If you’re not ready to commit to a full-service package or just need a few extras, this service is best for you.

  • 💫 Personal Branding
    💫 Digital Templates
    💫 Signage
    💫 Packaging
    💫 Merch
    💫 Print Collateral
    💫 Presentation/Decks

  • Varies by project

WHAT'S INCLUDED

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WHAT'S INCLUDED •

Everything Included

  • Building a brand is like building a house. We start from the ground up by establishing a solid foundation, where we'll first identify the core problem, then develop your brand story that defines your product or service.


    ⭐️ Brand Origin Story
    ⭐️ The Problem
    ⭐️ The Solution
    ⭐️ The Product/Service

  • We get the facts right first. This will help us answer crucial questions to create a tailored market analysis for your brand.

    ⭐️ Market Research & Analysis

  • If you’re talking to everyone, you’re speaking to no-one. Customer archetypes embody a specific set of people your brand serves/interacts with. The purpose behind why they buy, their journey, and the buying processes may be different.

    ⭐️ Market Segmentation
    ⭐️ Buyer Persona
    ⭐️ Buyer Role
    ⭐️ Buyer Journey
    ⭐️ Demographics
    ⭐️ Psychographics
    ⭐️ Key Differentiators

  • Competitive analysis is a strategic exploration that dives into market dynamics and rival positioning, offering insights for collaboration and innovation to enhance a brand's standing in its industry.

    ⭐️ SWOT Analysis
    ⭐️ Competitive Profiles
    ⭐️ Competitive Analysis
    ⭐️ Product/Service Comparison
    ⭐️ Brand Positioning Map
    ⭐️ Product/Service Analysis
    ⭐️ Collaboration Opportunities

  • Positioning is the strategic process of defining how a brand or product uniquely stands in the marketplace, creating a distinct image in the minds of the target audience that sets it apart from competitors.

    ⭐️ Brand Positioning
    ⭐️ Brand Persona
    ⭐️ Corporate Identity
    ⭐️ Brand Manifesto
    ⭐️ Brand Value & Ethics
    ⭐️ Brand Comparison
    ⭐️ Unique Sales Proposition

  • Verbal identity is the distinctive voice and style of communication your brand interacts with your audience.

    ⭐️ Verbal Identity
    ⭐️ Personality Framework
    ⭐️ Brand Voice
    ⭐️ Brand Tone
    ⭐️ Content Style
    ⭐️ Cultural Sensitivity

  • Brand messaging creates a consistent narrative that identifies a brand's core purpose to help the target audience shape the perception of the brand.

    ⭐️ Brand Messaging
    ⭐️ Core Pillars
    ⭐️ Values
    ⭐️ Purpose
    ⭐️ Vision
    ⭐️ Mission
    ⭐️ Tagline
    ⭐️ Brand Promise
    ⭐️ Unique Value Proposition
    ⭐️ Value Proposition Statement
    ⭐️ Target Messaging

  • Everyone’s favorite part. Brand identity is the cohesive set of visual and conceptual elements that a brand employs to distinctly present itself to the audience, creating a recognizable and memorable image in their market.

    ⭐️ Art Direction
    ⭐️ Color Palette
    ⭐️ Typography System
    ⭐️ Logo Suite
    ⭐️ Iconography

OUR PROCESS

  • Brand Discovery
    We undergo a comprehensive review of your current brand and asses your brands strengths and weaknesses to understand your existing brand landscape.

    We conduct a competitor analysis which identifies your key competitors and evaluate their branding to discern opportunities for you to be different and innovative.

    We craft detailed profiles of your target customers to align the brand with their needs, preferences, and behaviors.

    We conduct industry research gathering insights on industry trends specific to your brand and standards to inform a brand identity that’s both relevant and distinctive.

  • Brand Strategy
    In this phase we form your brand’s mission, vision, values to help articulate your brand’s purpose, aspirations, and core beliefs.

    We establish your brand’s positioning, establishing your brand’s unique space in the market, shaped by its unique attributes and value proposition.

    We then craft your brand’s story, fostering emotional connections with your target audience/community.

    We conduct your customer journey mapping which visualizes the path customers take from awareness to conversion.

    We develop your brand’s personality which includes the voice, and tone in which your brand expresses itself online and in real life.

  • Visual Identity
    We’ll create visual inspirations that embodies the brand’s aesthetic and emotional qualities.

    Typography: We create a font system that complements and enhances the brand’s character.

    Color Palette Development: We choose colors that visually communicate the brand’s essence.

    Logo System Creation: We develop a logo system that maintains brand recognition.

    Marketing Collateral Design: If needed, we’ll create print or digital assets aligned with the new brand identity for cohesive communication.

  • Launch
    We’ll help you strategize the reveal of your new brand identity, ensuring maximum impact and engagement.

    Social Media Launch Assets: We’ll create visually stunning assets to announce your rebrand across social channels.

HOW TO WORK WITH US

Fill out questionnaire

After completing the questionnaire below, allow us 24-48 hours to review your answers and see if we’re a good fit.

Schedule your meeting

If we seem to be a good fit, we’ll send you a link to book a meeting with us to discuss the scope of work of your project

Review the proposal

Once we discuss the scope of work, we’ll send you a proposal for review that outlines our discussion. You then have the choice to accept it.