BLACK WALL STREET FEST
The Black Wall Street Festival is an annual event that focuses on supporting Black and Brown entrepreneurs and creatives. It aims to combat systemic racism and enhance economic growth within these communities in New Haven. The event celebrates their contributions to the city's prosperity and encourages community engagement, education, and activism on racial and economic justice. This annual event is a catalyst for action toward dismantling systemic racism in New Haven, and a strategy to revitalize black and brown economic wealth across the city.
Client
The Breed Ent.
Year
2024
Deliverables
Event Branding
Website Design & Development
Challenge.
The long-term goal is for BWS Fest to evolve into a multi-day festival that serves as the epicenter of Black excellence and economic growth for Connecticut and the tri-state area. The organizers envision this event eventually expanding to various locations across the United States. A significant challenge faced by BWS Fest was to attract both younger and older audiences. This meant creating a vibrant and inclusive atmosphere that would appeal to a diverse age range, creating an environment where both generations could celebrate and engage and network with one another.
Our Strategy.
We researched the event's key touch points and attendee psychographics to develop a strategy that revitalizes the website and branding. Through surveys and research, we gathered insights on attendee ages, expectations, and pain points, enabling us to design a festival website that excites and inspires both younger and older audiences.
Our Impact.
The Black Wall Street Festival received an overwhelming amount of vendor sign ups and volunteers for this years festival. The branding we created vibrantly reflected the spirit and significance of the Black Wall Street Festival. The new website we developed now serves as an information hub for attendees to gain more insights on all festival activities.
WORK WITH US
Our event branding service is ensures your event's visuals are cohesive and impactful, leaving a lasting impression.