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BRAND STRATEGY

🧠

VISUAL IDENTITY

🎨

BRAND STRATEGY 🧠 VISUAL IDENTITY 🎨

Brand Strategy & Visual Identity

  • Our Brand Strategy and Visual Identity service provides your company with a solid foundation to stand out, take up space in your industry, and connect with your community. We dive deep into the essence of your brand, uncovering its core values, mission, and vision to create a strategic and cohesive visual identity that resonates with your target market.

  • 💫 Research & Development
    💫 Target Audience
    💫 Competitor Analysis
    💫 Brand Positioning
    💫 Expressive Identity
    💫 Brand Messaging
    💫 Verbal Identity
    💫 Art Direction
    💫 Logo Suite
    💫 Color Palette
    💫 Typography System
    💫 Brand Patterns
    💫 Iconography
    💫 Brand Guidelines
    💫 Digital and Print Collateral

  • 12 weeks

Visual Identity

  • You’re ready for your brand’s renaissance - Our rebrand service is designed to give your business a fresh, new visual identity that aligns with your evolving goals and market demands.

  • 💫 Brand Diagnosis
    💫 Art Direction
    💫 Logo Suite
    💫 Color Palette
    💫 Typography System
    💫 Brand Patterns
    💫 Iconography
    💫 Digital and Print Collateral
    💫 Brand Style Guide

  • 6 weeks

Brand Strategy

  • Designed to provide your company with a clear, cohesive, and strong foundation to set you apart from the competition. By diving deep into the core of your brand, we create a strategic framework that guides all your branding efforts, ensuring consistency and alignment with your business goals.

  • 💫 60-Minute Brand Discovery Call
    💫 Brand Foundation
    💫 Research & Development
    💫 Target Audience
    💫 Competitive Analysis
    💫 Brand Positioning
    💫 Verbal Identity
    💫 Brand Messaging
    💫 Brand Deck

  • 3-4 weeks

OUR PROCESS

  • Building a brand is like building a house. We start from the ground up by establishing a solid foundation, where we'll first identify the core problem, then develop your brand story that defines your product or service.


    ⭐️ Brand Origin Story
    ⭐️ The Problem
    ⭐️ The Solution
    ⭐️ The Product/Service

  • We get the facts right first. This will help us answer crucial questions to create a tailored market analysis for your brand.

    ⭐️ Market Research & Analysis

  • If you’re talking to everyone, you’re speaking to no-one. Customer archetypes embody a specific set of people your brand serves/interacts with. The purpose behind why they buy, their journey, and the buying processes may be different.

    ⭐️ Market Segmentation
    ⭐️ Buyer Persona
    ⭐️ Buyer Role
    ⭐️ Buyer Journey
    ⭐️ Demographics
    ⭐️ Psychographics
    ⭐️ Key Differentiators

  • Competitive analysis is a strategic exploration that dives into market dynamics and rival positioning, offering insights for collaboration and innovation to enhance a brand's standing in its industry.

    ⭐️ SWOT Analysis
    ⭐️ Competitive Profiles
    ⭐️ Competitive Analysis
    ⭐️ Product/Service Comparison
    ⭐️ Brand Positioning Map
    ⭐️ Product/Service Analysis
    ⭐️ Collaboration Opportunities

  • Positioning is the strategic process of defining how a brand or product uniquely stands in the marketplace, creating a distinct image in the minds of the target audience that sets it apart from competitors.

    ⭐️ Brand Positioning
    ⭐️ Brand Persona
    ⭐️ Corporate Identity
    ⭐️ Brand Manifesto
    ⭐️ Brand Value & Ethics
    ⭐️ Brand Comparison
    ⭐️ Unique Sales Proposition

  • Verbal identity is the distinctive voice and style of communication your brand interacts with your audience.

    ⭐️ Verbal Identity
    ⭐️ Personality Framework
    ⭐️ Brand Voice
    ⭐️ Brand Tone
    ⭐️ Content Style
    ⭐️ Cultural Sensitivity

  • Brand messaging creates a consistent narrative that identifies a brand's core purpose to help the target audience shape the perception of the brand.

    ⭐️ Brand Messaging
    ⭐️ Core Pillars
    ⭐️ Values
    ⭐️ Purpose
    ⭐️ Vision
    ⭐️ Mission
    ⭐️ Tagline
    ⭐️ Brand Promise
    ⭐️ Unique Value Proposition
    ⭐️ Value Proposition Statement
    ⭐️ Target Messaging

  • Everyone’s favorite part. Brand identity is the cohesive set of visual and conceptual elements that a brand employs to distinctly present itself to the audience, creating a recognizable and memorable image in their market.

    ⭐️ Art Direction
    ⭐️ Color Palette
    ⭐️ Typography System
    ⭐️ Logo Suite
    ⭐️ Iconography

LATEST WORK

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LATEST WORK 💫

Testimonials

  • “I just want to give you and the team flowers for fast and efficient work. You are a pleasure to work with!”

    –– Tasha McCaskiel, CEO of Black Girls In Media

  • “Thank you for designing a beautiful home for Gant Media Group, my first born business of many more to come.”

    –– Essence Gant, CEO of Gant Media Group

  • "The entire process, from concept to receiving the deliverables, was incredibly smooth. It's an absolute pleasure to work with them."

    –– Shaniece Vincent, COO of Idea ub Co.