In Real Life Skin
In Real Life Skin is a skincare lifestyle brand founded by Alyssa Ashley, who was inspired by her upbringing in a West Indian household. Alyssa witnessed first hand the benefits of natural ingredients to nourish and illuminate the body from the inside out and was driven to create formulas that balance tradition with innovation.
Client
In Real Life Skin
Year
2024
Deliverables
Brand Identity
Our Goal
In Real Life Skin entrusted us with the challenge of crafting a brand identity that authentically resonated with its community. Our mission was to develop a strategy that not only defined the target audience but also created a look and feel that captivated them.
Our Strategy
We went beyond aesthetics and traditional branding concepts, diving deep into understanding the Founder, her background, and her purpose for creating the brand. This in-depth exploration allowed us to shape the brand's positioning and develop meaningful elements that aligned with its core mission. Our strategy focused on building a purposeful identity rather than just "making a brand."
Color Palette
We took inspiration from The Founder’s hometown of Guyana. These colors tell a deeper story of the brand stemming from the The Founders upbringing and the natural ingredients placed in the products. The mix of bold and earthy tones creates a palette that feels both warm and earthy.
SKINCARE
THAT LIVES
WITH YOU
The Logo
The primary logo is a bold wordmark that brings together the modern, clean feel of a sans-serif typeface with the classic, timeless look of serif typeface. This combination strikes the perfect balance between contemporary and nostalgic, which was exactly what The Founder envisioned. The wordmark artfully combines the bold modernism of the sans serif typeface Neue Haas with the timeless sophistication of the serif typeface Ivy Presto. The juxtaposition of these two typefaces creates a striking visual identity that is both modern and timeless, embodying the nature of the "In Real Life" brand.
WORK WITH US
Our rebrand service is designed to give your business a fresh, new identity that aligns with your evolving goals and market demands.