Hause of Curls
Client
Hause of Curls
Year
2024
Deliverables
Brand Strategy & Visual Identity
Hause of Curls is a vibrant community where culture, hair, and empowerment intertwine. They’ve created a space that celebrates the beauty of curly hair, embracing individuality, strength and pride. With no room for negative perceptions, they’re focused on redefining beauty standards and uplifting the Latina and bilingual curly hair community through inspiring apparel, events, and positive messaging.
The primary logo for Hause of Curls is a custom-designed stacked wordmark featuring a fun and elegant take on the Heroea Elegant Regular typeface. This logo stands out with its intricate, high-contrast serif elements that blends with curls. The flowing ligatures and distinctive letterforms adds to the brand’s personality. The brand mark for Hause of Curls is a condensed version, retaining the stylistic and bold elements of the primary logo.
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