Levelz Beauty
Levelz Beauty is a distinguished lash boutique nestled in the heart of Long Island, NY. The sanctuary is renowned for transforming everyday moments into luxurious experiences for women embarking on their journey to elevate their look.
Client
Levelz Beauty
Year
2023
Deliverables
Brand Research & Strategy
Brand Identity
Packaging
Website Re-design
Email Flow Automations
E-commerce Strategy
Product Photography
Exhibit B Agency designed a new Visual Identity for Levelz Beauty, a beloved local lash boutique with big dreams and an undeniable spark. We knew their story and needed to make their mission clear to their customers.
We started with building out their strategy. Every great brand starts with strategy. Levelz Beauty was operating under the guise of providing excellent service but never took a moment to develop who they were as a brand. We stepped in and strategized how they would show up in their industry and how they would show up for their customers, also introducing a new client profile, up-and-coming Lash Techs, who would serve as their new online community.
Levelz Beauty looked to transform their entire look and feel and needed new packaging for all their products. Exhibit B Agency brought the product photography in-house to ensure that the vision from the brand strategy came to life.
Levelz Beauty had a website that did not translate their mission. Leaning on the brand strategy created, Exhibit B Agency built a user-friendly and high-converting website that caters to their lash clients and their new community of Lash Techs.
When redesigning the logo for Levelz Beauty, Exhibit B Agency wanted to embody the feeling of elevation. Choosing a typeface that was clean, elevated, and still had personality was key. The typeface chosen for the logo was a serif typeface that also has elegant curves which highlights the heart of the brand.
