Black Girls In Media
Black Girls In Media is a networking organization dedicated to supporting and uplifting minority women within the media industry. Established as a response to the underrepresentation and unique challenges faced by Black women in media roles, this organization serves as a beacon of opportunity and community.
Client
Black Girls In Media
Year
2024
Deliverables
Brand Research & Strategy
Website Strategy
Website Design & Development
Exhibit B Agency developed and designed the website for Black Girls In Media. The mission of Black Girls In Media is to support and uplift minority women in the media industry and help them navigate and advance in the competitive landscape of media and corporate America.
The mood board represents the brands lively spirit for Black woman joy and excellence. The dominant use of bold and saturated hues of pinks is vibrant and demanding with a bold approach to self-expression. The mood board embodies the strength, creativity and overall energy of Black Girls in Media, highlighting the dynamic and impactful nature of the brand and its community.
LAVENDER PINK
HEX: #FFC5EC
MINDARO
HEX: #CBE868
NON PHOTO BLUE
HEX: #B1E5E8
PLATINUM
HEX: #E6DFDF
BRILLIANT ROSE
HEX: #EF529C
MURREY
HEX: #A80559
DARK MAGENTA
HEX: #8D2C91
RAISIN BLACK
HEX: #0E0E0E
We built off of their existing color palette with a few adjustments. The color palette boasts vibrant shades that symbolize energy, creativity, and empowerment. Lavender Pink and Brilliant Rose denote a lively and youthful vibe, while Mindaro and Non-Photo Blue add a refreshing and energetic dimension. Platinum offers a neutral balance, grounding the palette. Murry and Dark Magenta provide depth and sophistication, and Raisin Black ensures a solid and professional foundation. Together, these colors could articulate the dynamism and diversity of the community Black Girls in Media represents.
