Nyree
Nyree jewelry is where affordable luxury meets sustainable elegance. Created in 2020 from the vision of CEO Tatiana harmonizing eco-conscious practices with fine jewelry, Nyree stands as a testament to timeless style and ethical luxury. Nyree has been dedicated to adorning life's moments with pieces that capture attention and embody sophistication.
Client
Nyree
Year
2024
Deliverables
Lo-Glow Up
Exhibit B Agency re-developed the logo of jewelry brand Nyree. As you explore the updated logo system, you'll find that each element reflects the elegance and integrity that Nyree stands for. It's a visual language that communicates the core mission.
For the moodboard we tapped into the brands personality while also playing around with being bold. The mood board exudes a sense of sophisticated luxury, merged seamlessly with a contemporary edge. It tells a story of self-expression through jewelry, inviting you to feel the confidence that comes with wearing Nyree jewelry. There's a subtle nod to the tactile and visual pleasure of high-end jewelry, with an undercurrent of accessibility that aligns with the brand's mission.
We started by strategizing what values the logo should convey, diving into the core principles and missions that the brand’s identity. Our foundational understanding of the brand guided our creative decision, ensuring that the new logo resonated deeply with their ethos.
CLASSIC
BOLD
EDGY
PRECISE
LUXURIOUS
BOLD
The Sketch
In the preliminary phase of the logo redesign, our sketches were a play on edginess with a flair. Our sketch explorations aimed to find that perfect intersection of luxury and edgy.
WORK WITH US
Our Lo-Glow Up service is designed for small businesses with a foundation seeking a refresh. Recognizing the importance of a logo's presence in brand storytelling, this offering focuses on refining and enhancing its appeal. By emphasizing your brand's unique attributes, we provide a refreshed visual emblem that aligns with your brand’s identity. As part of your purchase, you'll also receive a set of premium business cards featuring your newly polished logo.