Sonshine Boys
Sonshine Boys is a purpose-led and community-focused boy’s apparel brand, passionately dedicated to making a positive difference in the lives of children with autism. Their mission is to embrace inclusivity and raise awareness about neurodivergent children by creating apparel that uplifts and empowers through positive affirmations. They needed a refined brand strategy and identity to effectively communicate their mission and values.
Client
Sonshine Boys
Year
2024
Deliverables
Brandspresso
Our Strategy
When the founder's son was born, he faced a challenging start, spending the first ten months of his life in the NICU. This profoundly personal experience inspired the founder to transform their journey into a mission to support other families facing similar obstacles.
Our strategy focused on developing an identity that radiates joy and positivity, providing hope and support to families affected by autism. To achieve this, we immersed ourselves in understanding autism and the unique challenges faced by children and their families. Through research, we gained valuable insights that guided our approach to creating an uplifting and compassionate brand identity. We created a brand that resonated with children directly affected by autism but a brand that also welcomes its community with love and support. Our goal was to create elements of the brand that reflects a message of hope, understanding, and positivity, making a meaningful impact on the lives of families navigating similar journeys.
In developing the brand strategy and visual identity for Sonshine Boys, our comprehensive understanding of the brands story and their commitment to celebrating and supporting the uniqueness of every child, particularly those with special needs, was the foundation of our creative process. Our approach was methodical and thoughtful, ensuring that every element of the visual identity resonated with the ethos of joy, education, and advocacy that Sonshine Boys embodies.
WORK WITH US
Our Brandspresso service is designed for businesses seeking a quick and effective foundation for their brand. By focusing on only the essentials, we offer a clear roadmap for your brand's voice and visual identity, ensuring consistency and impact in all your interactions. As part of your purchase, you'll receive a handy physical flash drive or SD card loaded with all your essential branding elements, providing effortless and immediate access to your brand's core assets.